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How Northwind tripled online sales in six months
A rebuilt store and search strategy tripled online revenue.
3.1×Online revenue
+182%Organic traffic
2.9%Conversion rate
01
The challenge
Northwind's old store was slow on mobile and invisible in search.
02
What we did
We rebuilt the store, restructured categories and created buying guides for their top products.
The new site paid for itself in the first quarter.
Ana Lim · Head of E-commerce